HO! HO! HO! I cannot believe it is the end of another year. Thank goodness for technology and e-mails. I can still wish everyone the jolliest of holidays and a new year filled with peace, love and most importantly…good health.
About that New Year – ingenuity and creativity are THE buzzwords for 2010.
How’s this for turning merchandising and marketing on its ear? Thinking outside the box is one thing. But fashionista, Cynthia Rowley, thought inside a truck! When DHL went out of business, Cynthia rescued one of the express shipper’s trucks and retrofitted it as a sleek CR Shop on Wheels, replete with hardwood floors, racks, lights and even a fitting room.
“It’s the ultimate in service…the store comes to you,” Cynthia said while we were lunching at Cafe Cluny in New York. The artsy prototype (she hopes to establish a fleet) caused a sensation earlier this month at Design Miami and Art Basel. Soon it will be en route from Florida to the Southwest and the West Coast.
